Winners of 2024 Dealers' Choice Awards Announced

The publishers of Bobit's Dealer Group have announced the winners of the 2024 Dealers’ Choice Awards. Now in its 20th year, the program was designed to recognize the industry’s best vendors, suppliers, and finance partners by asking dealers and dealership personnel to complete a 30-category online survey.

Invitations to vote and a shareable link were sent to readers of Agent Entrepreneur, Auto Dealer Today and F&I and Showroom; completed surveys were spot-checked for veracity. Voting was open from June 3 to August 16. Each voter was asked to manually enter their provider’s company name in at least five categories, then score that provider on quality, value, customer service, and whether they would recommend them to another dealer.

The top three companies that exceeded each category’s average score were awarded first-place Diamond, second-place Platinum, and third-place Gold honors.

"This year, the voting period was kept open for 11 weeks, the longest opportunity ever provided for dealership and agency executives to cast their thousands of votes," said David Gesualdo, president of Bobit's Dealer Group.

The winners of the 2024 Dealers’ Choice Awards are:

NEW VEHICLE LEADS

• DIAMOND: Dealer Wizard by iA American Warranty Group
• PLATINUM: Digital Air Strike
• GOLD: Dealer.com

USED VEHICLE LEADS

• DIAMOND: Digital Air Strike
• PLATINUM: Cars Direct
• GOLD: Car Gurus

DIGITAL MARKETING

• DIAMOND: Dealer Wizard by iA American Warranty Group
• PLATINUM: Dealer.com
• GOLD: Digital Air Strike

DIGITAL RETAILING

• DIAMOND: AutoFI 
• PLATINUM: Dealer.com
• GOLD: Darwin Automotive 

REPUTATION MANAGEMENT

• DIAMOND: Digital Air Strike
• PLATINUM: Dealer.com
• GOLD: Dealer Rater

DIRECT MARKETING SALES

• DIAMOND: APC
• PLATINUM: Dealer Wizard by iA American Warranty Group
• GOLD: ProMax

VIRTUAL BDC

• DIAMOND: Digital Air Strike
• PLATINUM: AllCall
• GOLD: Dealer Rater

DIRECT MARKETING SERVICE

• DIAMOND: Dealer Wizard by iA American Warranty Group by iA American Warranty Group
• PLATINUM: CarRx by Elo GPS
• GOLD: APC

INVENTORY MANAGEMENT

• DIAMOND: CarRx by Elo GPS
• PLATINUM: Dealer Socket
• GOLD: VAuto

HIRING AND RECRUITMENT

• DIAMOND: Talent Nest by GSFSGroup
• PLATINUM: AutoPeople
• GOLD: AutoCareersOnline

POST-SALE CUSTOMER RETENTION

• DIAMOND: APC
• PLATINUM: CarRx by Elo GPS
• GOLD: Maximus Auto Group

ONLINE AUCTION

• DIAMOND: Ally SmartAuction
• PLATINUM: eBay Motors
• GOLD: Manheim

TRADITIONAL AUCTION

• DIAMOND: Manheim
• PLATINUM: Adesa
• GOLD: America’s Auto Auction

SALES TRAINING

• DIAMOND: Vanguard Dealer Services
• PLATINUM: iA American Warranty Group
• GOLD: Automotive Training Academy by Assurant

F&I TRAINING

• DIAMOND: Reahard & Associates
• PLATINUM: iA American Warranty Group
• GOLD: Vanguard Dealer Services

SPECIAL FINANCE TRAINING

• DIAMOND: iA American Warranty Group
• PLATINUM: Vanguard Dealer Services
• GOLD: Automotive Training Academy by Assurant

COMPLIANCE TRAINING

• DIAMOND: Mosaic Compliance Services
• PLATINUM: Vanguard Dealer Services
• GOLD: Reahard & Associates

F&I ANCILLARY PRODUCTS

• DIAMOND: RoadVantage
• PLATINUM: APCO Holdings (home of the EasyCare and GWC brands)
• GOLD: ECP Inc.

VEHICLE SERVICE CONTRACTS

• DIAMOND: RoadVantage 
• PLATINUM: Protective Asset Protection
• GOLD: GSFS Group

APPEARANCE PROTECTION

• DIAMOND: ECP Inc.
• PLATINUM: Nobilis Group
• GOLD: RoadVantage

REINSURANCE & PARTICIPATION

• DIAMOND: iA American Warranty Group
• PLATINUM: DOWC
• GOLD: RoadVantage

F&I MENU SOFTWARE

• DIAMOND: The Impact Group
• PLATINUM: StoneEagle
• GOLD: Darwin Automotive 

VEHICLE TRACKING

• DIAMOND: CarRx by Elo GPS
• PLATINUM: Waypoint GPS
• GOLD: Pass Time

CRM

• DIAMOND: DealerSocket
• PLATINUM: Podium
• GOLD: Reynolds & Reynolds

DMS

• DIAMOND: Reynolds & Reynolds
• PLATINUM: Dealertrack
• GOLD: CDK

DATA MINING

• DIAMOND: Dealer Wizard by iA American Warranty Group
• PLATINUM: Digital Air Strike
• GOLD: AutoAlert

REPORTING SYSTEMS

• DIAMOND: StoneEagle
• PLATINUM: Dealertrack
• GOLD: MaximTrak

PRIME NON-CAPTIVE FINANCE COMPANY

• DIAMOND: Ally 
• PLATINUM: Chase
• GOLD: TD Financial

SUBPRIME FINANCE COMPANY

• DIAMOND: Santander
• PLATINUM: Capital One
• GOLD: Credit Acceptance

BIWEEKLY PAYMENTS

• DIAMOND: AutoPayPlus
• PLATINUM: SMARTPay
• GOLD: PriorityPayPlus by US Equity Advantage

F&I PRODUCT FINANCING

• DIAMOND: Line 5
• PLATINUM: Zero Plan by Universal Lenders
• GOLD: PayLink